Free tool
Estimate revenue from sessions, conversion rate and average order value.
Revenue = Sessions × Conversion rate × Average order value.
40,000 sessions, 1.8% conversion, 1,250 AOV. Orders = 720. Revenue = 900,000.
Traffic × conversion × AOV is the basic revenue identity for a store. It ignores repeat purchase timing and refunds. Use it for planning and for isolating which lever moved: more sessions, a better conversion rate, or larger tickets.
If 8% of orders refund, net revenue is lower by that share plus return shipping. The calculator shows gross revenue from the three inputs. Subtract an expected refund rate in your own model when you set ad budgets.
No. The calculation runs in your browser. Nothing is stored or transmitted.
Use any currency as long as every input uses the same one. The math does not depend on a currency code.
Revenue = Sessions × Conversion rate × AOV.
Calculate conversion rate from sessions or visitors and the number of orders or goals.
Calculate average order value from revenue and number of orders.
Calculate return on ad spend from attributed revenue and ad cost.
Define the store metrics that matter, run a simple reporting cadence, stay humble about attribution, and connect numbers to decisions — not to dashboards for their own sake.
AOV is revenue divided by orders. Bundles and free-shipping thresholds can raise it, but discounts that crush conversion or contribution are not a win.
Conversion rate improves when you diagnose speed, trust, shipping, checkout and merchandising first. Redesign without measurement usually wastes the rebuild.
A useful store dashboard is small: conversion, AOV, margin, CAC, contribution and fulfillment health. Vanity traffic and session counts do not run the P&L.
LTV estimates future contribution from a customer. Simple averages hide cohorts. Use a contribution model and treat precision as a range, not a forecast.