Free tool
Calculate average order value from revenue and number of orders.
AOV = Revenue ÷ Number of orders.
Revenue 540,000 from 360 orders. AOV = 1,500.
AOV scales every visit. A 10% AOV lift at constant conversion and traffic is a 10% revenue lift. Bundles, thresholds and shipping policy are the usual levers — not homepage redesigns.
Gross AOV uses captured revenue. Net AOV subtracts refunds. Fashion and electronics can show a wide gap. Report both if returns are material.
No. The calculation runs in your browser. Nothing is stored or transmitted.
Use any currency as long as every input uses the same one. The math does not depend on a currency code.
AOV = Revenue ÷ Orders.
Estimate revenue from sessions, conversion rate and average order value.
Calculate conversion rate from sessions or visitors and the number of orders or goals.
Estimate simple LTV from AOV, purchase frequency and gross margin.
Define the store metrics that matter, run a simple reporting cadence, stay humble about attribution, and connect numbers to decisions — not to dashboards for their own sake.
AOV is revenue divided by orders. Bundles and free-shipping thresholds can raise it, but discounts that crush conversion or contribution are not a win.
A useful store dashboard is small: conversion, AOV, margin, CAC, contribution and fulfillment health. Vanity traffic and session counts do not run the P&L.
LTV estimates future contribution from a customer. Simple averages hide cohorts. Use a contribution model and treat precision as a range, not a forecast.