Guide
E-Commerce Conversion Optimization Guide
Improve store conversion with research, hypotheses and honest changes to product pages, cart, checkout, trust and shipping promises — without dark patterns.
Updated Aug 14, 2026
Payment choice affects conversion, cash flow and fraud. These pages explain how gateways, methods and failure handling change checkout completion — especially in markets where UPI and cash on delivery are common.
Guide
Improve store conversion with research, hypotheses and honest changes to product pages, cart, checkout, trust and shipping promises — without dark patterns.
Updated Aug 14, 2026
Declines, retries and method mix lose more revenue than most homepage tests. Recover checkouts without collecting extra PII or bypassing payment security.
4 min read · Jun 20, 2026 · Updated Aug 20, 2026
A gateway is not a processor or a payment method. This article separates the stack, covers cards, UPI and wallets at a conceptual level, and failure handling.
4 min read · May 28, 2026 · Updated Aug 14, 2026
COD can lift conversion and raise RTO, rejection and cash-cycle cost. Prepaid is cleaner operations. When COD is rational depends on your market and SKUs.
4 min read · May 21, 2026 · Updated Aug 13, 2026
Business
Add or remove GST/VAT from a price. Includes common Indian GST rate presets and a custom rate field.
Missing a locally expected method can hurt conversion. Adding unused methods can add complexity. Offer the methods your customers already use, then watch failure rates.