Free tool
Turn a page title into a clean, lowercase, hyphenated slug for products, guides and articles.
women-s-merino-wool-overcoat-charcoalPrefer readable words over SKUs when the URL is public. Keep them stable. Changing a slug without a redirect drops the page's accumulated signals. Do not stuff every synonym into the path.
Short stop words are fine if they make the URL readable. Do not add them to hit a keyword density idea. URLs are not ranked like body copy.
Preview title, URL and description together as a desktop-style search snippet.
Compose campaign URLs with utm_source, utm_medium, utm_campaign and optional content and term.
Build a conservative robots.txt with sitemap reference and optional disallows for carts and account paths.
A practical map of e-commerce SEO: information architecture, keyword research, product and category pages, technical indexation, schema, Core Web Vitals and measurement.
Technical SEO for stores is duplicates, canonicals, robots, sitemaps, JavaScript rendering and parameter URLs. Fix the catalog graph before you rewrite copy.
Product SEO is unique titles, specs, variant indexation and internal links. Duplicate manufacturer copy—not missing adjectives—is the usual ranking problem.
Product, Offer, BreadcrumbList and visible FAQ markup help machines parse the page. Never fake reviews or ratings. Schema follows what shoppers can see.
Stores need collection–product links, breadcrumbs and a path to orphan SKUs. Related-product widgets are merchandising; SEO links need crawlable HTML.