Free tool
Generate clean, SEO-friendly URL slugs from article titles and product names, stripping stop words, symbols, and formatting errors.
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A URL slug is the specific part of a web address that identifies a unique page in human-readable words. Clean URL slugs improve search crawlability, user trust, and social sharing. Best practice dictates using exclusively lowercase alphanumeric characters, separating words with hyphens (-), and removing special punctuation characters and non-ASCII glyphs.
While full titles contain grammatical stop words ('the', 'and', 'in', 'with', 'for'), effective URL slugs prune extraneous words to focus tightly on core keyword phrases. A product title like 'The Ultimate Handcrafted Leather Backpack in Dark Brown' becomes a crisp, memorable slug: 'handcrafted-leather-backpack-dark-brown'.
Changing a URL slug changes the page's permanent address. If an existing URL has accumulated backlinks or organic ranking authority, changing the slug without implementing an immediate 301 permanent redirect produces broken 404 errors and destroys search rankings. Finalize clean slugs before publication.
Always use hyphens (-). Google explicitly recommends hyphens as word separators. Search engine algorithms treat hyphens as spaces between words, whereas underscores concatenate words together into a single unrecognized string.
Keep URL slugs concise — ideally between 3 and 6 words (under 60 characters). Shorter URLs are easier to read, remember, share, and prevent truncation in search snippets and browser address bars.
Unless mandated by an enterprise ERP system, avoid arbitrary SKU numbers or database IDs in consumer slugs. Human-readable keyword slugs provide stronger relevance signals and higher click-through rates.
Immediately configure a server-side 301 Permanent Redirect from the old URL to the new URL. Update all internal links across your navigation, blog posts, and sitemaps to point directly to the new URL.
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Preview how your page title displays in Google search results and verify pixel widths to prevent desktop and mobile truncation.
Percent-encode query parameters, special characters, and tracking strings into valid RFC 3986 URI formats.
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