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Calculate return on investment from net profit and the amount invested.
ROI = (Net profit ÷ Investment) × 100.
You invest 50,000 and keep 12,500 net profit after all costs. ROI = 25%.
ROAS divides ad-attributed revenue by ad spend. ROI divides profit by the capital you put in. A campaign can have strong ROAS and weak ROI if margin, returns or creative production consume the revenue.
Be explicit. Inventory, ads, tools, agencies and time are all investments. Comparing a 3-month ad test to a 2-year warehouse lease as if they were the same ROI period is misleading. State the period.
No. The calculation runs in your browser. Nothing is stored or transmitted.
Use any currency as long as every input uses the same one. The math does not depend on a currency code.
ROI = Net profit ÷ Investment.
Calculate return on ad spend from attributed revenue and ad cost.
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