by admin-360 | Oct 15, 2025 | Consumer Trends
A major shift is happening in India’s ecommerce landscape: consumers aren’t splurging on ultra-premium products, but they aren’t settling for the cheapest options either. Instead, they’re flocking to affordable premium choices — products that look, feel, and perform...
by admin-360 | Jun 26, 2025 | Consumer Trends
Flash sales don’t just work because of discounts; they tap into deep behavioral patterns like urgency, scarcity, competition, and emotional excitement. Understanding this psychology helps brands design sales that convert better, reduce cart abandonment, and...
by admin-360 | May 27, 2025 | Consumer Trends, E-commerce Strategy
Online fashion shopping has always come with one big limitation: customers are unable to try out the product before they purchase it. This poses a challenge in fit, comfort, and confidence, apart from being very critical in categories such as apparel, footwear, and...
by admin-360 | Mar 15, 2025 | Consumer Trends, E-commerce
The world of e-commerce is shifting faster than ever—faster than brands can adapt, faster than platforms can upgrade, and definitely faster than older generations can understand. The driving force behind this rapid transformation? Gen Z. Born between 1997 and 2012,...
