How E-Commerce Shipping Works
Shipping is rates, dimensional weight, SLAs and who pays. Rate shopping and packaging decide landed cost more often than the carrier brand on the box.
360ecom Editorial · 5 min read · May 14, 2026 · Updated Aug 12, 2026
Journal
Page 2 of practical e-commerce articles. Each piece answers one question and links to related tools and guides.
Shipping is rates, dimensional weight, SLAs and who pays. Rate shopping and packaging decide landed cost more often than the carrier brand on the box.
360ecom Editorial · 5 min read · May 14, 2026 · Updated Aug 12, 2026
Markup is the add-on over cost. Margin is profit as a share of selling price. Mixing them up is a common pricing error. Formulas and a conversion table.
360ecom Editorial · 6 min read · May 7, 2026 · Updated Aug 11, 2026
Gross, contribution and net margin answer different questions. Channel fees, shipping and returns sit between list price and cash. Worked numbers included.
360ecom Editorial · 5 min read · Apr 30, 2026 · Updated Aug 10, 2026
AOV is revenue divided by orders. Bundles and free-shipping thresholds can raise it, but discounts that crush conversion or contribution are not a win.
360ecom Editorial · 6 min read · Apr 23, 2026 · Updated Aug 8, 2026
LTV estimates future contribution from a customer. Simple averages hide cohorts. Use a contribution model and treat precision as a range, not a forecast.
360ecom Editorial · 5 min read · Apr 16, 2026 · Updated Aug 6, 2026
CAC is what you spend to win a customer. Blended and paid CAC answer different questions. This article lists what belongs in that spend—and what does not.
360ecom Editorial · 6 min read · Apr 9, 2026 · Updated Aug 4, 2026
ROAS measures media efficiency. ROI measures return after costs. Use this comparison to pick the right question for ads, margin and contribution profit.
360ecom Editorial · 6 min read · Apr 2, 2026 · Updated Jul 30, 2026
ROAS is ad revenue divided by ad spend. Useful for media, incomplete for profit. Learn the formula, break-even ROAS from margin, and attribution limits.
360ecom Editorial · 6 min read · Mar 26, 2026 · Updated Jul 28, 2026
Conversion rate improves when you diagnose speed, trust, shipping, checkout and merchandising first. Redesign without measurement usually wastes the rebuild.
360ecom Editorial · 5 min read · Mar 19, 2026 · Updated Jul 22, 2026
Technical SEO for stores is duplicates, canonicals, robots, sitemaps, JavaScript rendering and parameter URLs. Fix the catalog graph before you rewrite copy.
360ecom Editorial · 6 min read · Mar 12, 2026 · Updated Jul 20, 2026
Category pages rank for broader intent. Unique copy, faceted navigation, pagination and indexation decide whether the grid is a landing page or a duplicate farm.
360ecom Editorial · 6 min read · Mar 5, 2026 · Updated Jul 16, 2026
Product SEO is unique titles, specs, variant indexation and internal links. Duplicate manufacturer copy—not missing adjectives—is the usual ranking problem.
360ecom Editorial · 5 min read · Feb 26, 2026 · Updated Jul 14, 2026