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The Complete Guide to Building an E-Commerce Funnel
Understanding the E-Commerce Funnel: The Real Journey Buyers Take “site, and buy.”But it doesn't actually work that way.Real buyers don't move along a straight line; they move through a series of psychological stages. They discover you, learn about you, compare you,...
Winning the Quick Commerce Game: Strategies for India’s 10-Minute Delivery Era
Quick commerce — the promise of delivering essentials in 10 to 30 minutes — has reshaped how Indian consumers shop. Platforms like Zepto, Blinkit, and Swiggy Instamart have set a new benchmark for speed, convenience, and impulsive purchasing. What began as an...
The Shift Toward Affordable Premiums: Why Indians Are Choosing “Mid-Range” Over “High-End”
A major shift is happening in India’s ecommerce landscape: consumers aren’t splurging on ultra-premium products, but they aren’t settling for the cheapest options either. Instead, they’re flocking to affordable premium choices — products that look, feel, and perform...
Why Automation Has Become the Growth Engine for E-commerce in 2025
In 2025, the biggest breakthroughs in e-commerce will not come from ads, marketplaces, or viral content but through automation. Not the buzzword kind.The real, operational variety which actually changes the way a brand works behind the scenes. Automation has quietly...
How AI Agents Are Changing the Future of E-Commerce Operations
E-commerce is entering a new era — one where operations are not just automated but intelligent. Traditional tools helped sellers scale, but they still required constant human involvement. Today, a new class of technology is emerging: AI agents — autonomous systems...
Performance Marketing Tactics That Are Delivering the Best ROI for Ecommerce in 2025
Performance marketing used to be simple: run ads, track conversions, optimize, repeat. But in 2025, the landscape looks nothing like it did even two years ago. Platforms have changed, attribution models have changed, consumer behavior has changed, and competition has...
The Rise of Voice Commerce & How Brands Should Prepare
Commands sounded so futuristic — something that ought to be in science fiction movies, not a part of everyday life. Fast forward to today, and voice commerce has quietly become one of the fastest-growing segments of online shopping. Smart speakers, voice assistants on...
The Rise of AI-Powered Product Photography for Small Sellers
For many sellers, professional photoshoots have always been expensive, time-consuming, and fully dependent on skilled photographers and specialized equipment. But this workflow is rapidly changing. Powered by AI, product photography now lets brands create...
Why More Brands Are Moving to Marketplaces Instead of Only Running Their Own Websites
Over the past few years, Indian ecommerce has seen a major shift: more and more brands — including established ones — are choosing to sell on marketplaces like Amazon, Flipkart, Nykaa, Blinkit and Ajio instead of relying only on their own websites. While D2C brands...